The Declining Tanning Industry

An article in the Atlantic chronicles the rise and recent decline in the tanning industry. Tanned skin began to gain popularity in the late 1920s after French Fashionista spent too much time in the sun. In the early 1970s, German scientist Friedrich Wolff observed how ultraviolet gave athletes a golden hue, resulting in the production of the first tanning beds. Through the media and advertising, according to the article, “tanning has become so ingrained, in other words, that ‘looking tan’ is in some ways its own rationale.” However, in response to increasing incidence of melanoma, recent regulations—such as age restriction and taxes—have resulted in a  dramatic contraction of the tanning industry.